In my earlier years in the financial industry, I came across an agent that shared with me a one pager description titled: I am a Life Insurance Policy. I did buy a policy from him but requested a copy of that description.
Its language is dated and somewhat out of place, so here is my very own rendition:
I am a Life Insurance Policy
I am a piece of paper, printed on a few drops of ink and paid for by a few dollars of premium.
I am a promise, a promise to pay.
I help people project their visions, dream their dreams, and reach out for financial immortality.
I am education for the children.
I am savings for the future.
I am an asset that increases in value, year after year.
I lend money when you need it, without fail.
I take care of mortgages so families can stay together in their own homes
I give people the optimism to live and the courage to die.
I will never forget about you, even if you don’t remember I exist.
I create money where there was none before.
I release people from the bonds of want.
I ensure that businesses can continue.
I am evidence that a man is a good husband and a good father, and a woman a good wife and mother.
I represent financial independence and economic freedom.
I am the difference between an old man or woman and an elderly gentleman or lady.
I bring home the bread if the breadwinner is struck with illness, injury, old age, or death.
I am the only thing that can be bought on installment, and yet not have to be finished paying for.
I am protected by laws that prevent creditors from taking the money I give to your loved ones.
I am dignity, peace of mind and security to your family.
I guarantee the financial ability to have happy holidays and the laughter of children – even though their father or mother is not there.
I keep uncertainty at bay – and exchange it for security.
I am the guardian angel of every home.
I am Life Insurance.
www.ClearlySurely.com aims to eradicate the knowledge gap between consumers and Life Insurance. Our Vision is that one day, every Man, Woman, and Child will be properly insured.