**This is a guest post**
Whether referring to home, vehicle or life insurance, customers need to be presented with the most important facts in a clear and concise manner. As most firms now possess an online presence, getting the right details to the right people is critical if they are expected to make an informed decision. While the type of content is obviously important, it is just as relevant to point out that web design always needs to be addressed. So, what can insurance firms do to ensure that they are presenting themselves in the most professional manner? Let us take a look at some top web design tips embraced by the best in the industry.
All About the Ease of Navigation
Insurance can be a complicated subject; especially for those who might be considering a policy for the first time. The last thing that a website visitor wants is to be presented with a confusing visual layout. In order to avoid a potential customer walking away, keep these navigation tips and tricks in mind:
- Always make sure that the most important insurance products are listed on the home page.
- Provide a navigation bar across the top or the left-hand side of the page.
- A “help” or “contact” section should be included in each segment (at the same location).
- Make certain that pages load quickly.
Uniformity here is essential, as this quality will provide a familiar sense of comfort.
It is also crucial in the event that the user wishes to directly speak with a representative in order to gain further information or to ask a question. While the layout of a website is critical, what about the actual insurance material that is being presented?
Clear, Concise and Entertaining
Many insurance-related articles are long and extremely technical. They have been written in such a manner as to assume that the reader already possesses a great deal of experience and knows what it is that or or she requires. This is not always the case. The subject matter should be explained in a down-to-earth manner that exhibits clarity and transparency. It is also a good idea to break up this content with graphics and similar images; these are excellent at helping to explain the “bigger picture”.
The material should also be presented with the ability to be displayed on mobile devices. This is also one of the main reason why choosing a mobile-responsive ecommerce platform is critical. It is more than likely that the majority of users will be accessing the website with the help of some portable device such as a tablet or a smartphone.
Ultimately, insurance does not necessarily have to represent a complicated and dry subject. The ways in which any material is presented will have a massive impact upon its overall appeal. In fact, this presentation could very well determine whether or not a sale takes place. Of course, it is always possible to refer back to this article for future guidance when needed.